Saif Zuhair — Head of Content Creation & Creative Director, Dubai

Head of Content Creation · Creative Director — Dubai

Saif

Zuhair

I lead the teams, systems and creative that turn brands into content people actually want to watch.

See the work Talk to me

creatives led

brands managed

15–20

videos shipped weekly

2,655+ pieces shipped · 7+ years in production · 8 industries

I own

the standard

Most brands don't have a content problem. They have a decision problem: too many people approving, nobody owning the standard.

I own it. Strategy, creative direction, production and publishing — one system, one standard.

At One Investments, that means leading twelve creatives across five brands and shipping 15–20 videos a week through an AI-assisted workflow I built.

I started behind the camera, so I can still step into the shoot, edit, grade or design when the work needs it. But my job now is bigger: build the team, protect the standard and keep the operation moving.

What I bring to a content team

A feed that looks intentional — every post to one standard
Volume without slop — daily output, direction-led
A team that gets better — mentorship built into the process

Built with AI

AI handles parts of the production; I own the idea, script, visual direction, edit and final standard. The explainer pipeline I built at One Investments cut editing from three full days to under one — same standard, a fraction of the hours.

Head of Content Creation · One Investments

The Content Operation I Lead

Twelve creatives. Five brands. Eleven agents. I own the strategy, production and AI-assisted system behind it — here's what it changed.

The problem

When I took over, One Investments shipped a video every two or three days. A single piece took about a week to go out, approvals bottlenecked, and quality drifted agent to agent — content was made person by person, with no one owning the standard.

What I changed

I rebuilt it as an operation: one creative standard I own end to end, a twelve-person team across five brands and eleven agents, a ClickUp-driven production pipeline, a centralised NAS media system, and an AI-assisted editing pipeline for the explainer format I pioneered.

27×

monthly reach on the main account — 100K → 2.7M (+2,600%)

Posting cadence

A video every 2–3 days

Daily

Shoot → published

About a week

1 day short · 3 days long

Explainer edit time

3 full days

Under a day

Selected work from the operation