I run social content like a product. Strategy, creative direction, production, publishing — one owner, one standard. Give me a brand and an audience, and I build the machine that keeps them meeting: ideas worth stopping for, and a pipeline that ships them daily without the quality slipping.

Most branded content fails because it's made for the boardroom, not the feed. My job is knowing the difference — what a brand wants to say versus what an audience will actually watch. I've made that call thousands of times, and the counter on this page is what it adds up to.