Saif Zuhair — Head of Content Creation & Creative Director, Dubai

Head of Content Creation · Creative Director — Dubai

Saif

Zuhair

I lead the teams, systems and creative that turn brands into content people actually want to watch.

See the work Talk to me

years in production

2,655+

pieces of content produced

industries covered

I own

the standard

Most brands don't have a content problem. They have a decision problem: too many people approving, nobody owning the standard.

I own it. Strategy, creative direction, production and publishing — one system, one standard.

At One Investments, that means leading seven creatives across five brands and shipping 15–20 videos a week through an AI-assisted workflow I built.

I started behind the camera, so I can still step into the shoot, edit, grade or design when the work needs it. But my job now is bigger: build the team, protect the standard and keep the operation moving.

What I bring to a content team

A feed that looks intentional — every post to one standard
Volume without slop — daily output, direction-led
A team that gets better — mentorship built into the process

Proof the Work Performs

Reels I've directed across real estate, branded content and wellness, ranked by Instagram plays.

≈6.8M plays as of 19 July 2026. Counted by Instagram, not by me.

#12,945,184The victim mentality — Dr Nermin@bloomwellness.uae · watch on Instagram ↗

#21,761,859When definitions divide us — Dr Nermin@bloomwellness.uae · watch on Instagram ↗

#31,398,572A mother's words, a daughter's hurt — Dr Nermin@bloomwellness.uae · watch on Instagram ↗

#4283,933Why beachfront commands a premium@oneinvestments · watch on Instagram ↗

#5129,209Sheikh Mohammed bin Rashid — birthday tribute@oneinvestments · watch on Instagram ↗

#6112,318Marsa Al Arab — UAE's largest hospitality project@nathberry1 · watch on Instagram ↗

#768,451Sobha City launch — Abu Dhabi@beatrice.justiniana · watch on Instagram ↗

#856,926Beachfront villa tour — Palm Jumeirah@beatrice.justiniana · watch on Instagram ↗

#915,261“My numbers” — portfolio breakdown@saif.maghrabidxb · watch on Instagram ↗

Built with AI

AI handles parts of the production. I still own the idea, script, visual direction, edit and final standard. These explainers were produced through the pipeline I built at One Investments.